Once you join, you get immediate access to the first few sessions on our online platform. Over 52 weeks, you’ll unlock new videos and concepts to explore—each one building on the last. The goal is simple: by the end of the year, you’ll both understand and feel movement differently. It’s an evolving library you can return to anytime.

We approach movement from both a physical and neurological point of view. Many people lose access to certain ranges—not because they’re weak, but because the brain “turns off” those areas to protect from pain or imbalance. Our work helps you reconnect to those patterns, reclaim control of your body, and rediscover how to move with ease.

We start at the ground—feet and ankles—and build upward through the hips, rib cage, shoulders, and spine. You’ll see how rotation, balance, and rhythm connect the body as one system.

The cadence is simple: about 10 minutes a day, morning or night—but you can load it up or down as much as you want. Add a weight vest, increase volume, or stay light and exploratory. My goal is to put you in the driver’s seat—to help you own your body and follow what feels good.

My influences include GOATA Movement (I’ve completed their Level 2 course), Kadour Ziani’s work on elastic strength and the big toe, and my own years of rebuilding from injury and exploring performance. But I recommend their courses as well if you’re hoping for the pure GOATA or Ziani experience.

I also offer personalized movement assessments: you send me a few short videos, and I respond with specific commentary based on what I see.

Questions or want to start — don’t hesitate to reach out! Happy to hop on phone if needed. Email me at willprojectkq@gmail.com.

I’ve only launched this endeavor recently. I’m still in the early stages of gathering public testimonials — but you can find the few I’m gathering here.

www.projectkq.com/testimonials

I’m not a physical therapist or a doctor. I studied economics and have a degree from Harvard. I grew up playing baseball and basketball, later got into mountain biking and Ironmans — and I was pretty rough on my body. I’ve sprained my ankles more times than I can count and even knocked my front teeth out five times.

By my mid-thirties, I developed a herniated disc that left me unable to walk for days at a time. That went on for years. I spent over $30,000 exploring every treatment you can imagine — PT, chiropractic, surgery consults, alternative methods — and none of it truly solved the root issue.

Over time, I’ve learned from some of the best teachers in movement, biomechanics, and fascia — including the guys at Goata (Ricky, Gary and Gil) as well as Kadour Ziani who I have much respect for. But what also shaped my approach is that my head has lived inside a broken body for so long that it forced me to ask questions others don’t. I had this malfunctioning model of a body I could explore every day — and I realized most people weren’t doing that kind of inside-out experimentation.

So I think my perspective can be different from you will find elsewhere. I apply mental models to everything. I question everything. I look at movement from a physics standpoint and constantly ask “why.” That combination — deep study, lived experience, and relentless curiosity — is what’s led to some of the insights and methods I now share through Project KQ.

My mission is to make high-quality movement education more accessible, honest, and affordable.

After years of being injured and spending over $30,000 chasing answers, I realized most people don’t have access to clear, effective guidance — and when they do, it’s often confusing, overpromised, or overpriced.

Through Project KQ, I share what I’ve learned from years of study, experimentation, and learning from some of the best in the world — packaged in a way that’s practical, transparent, and worth what you pay for.

At its core, my goal is to empower people to take ownership of their body — to develop real intuition for how they move, to explore and understand their own mechanics the way I did. When you can feel your own imbalances, patterns, and potential, you no longer rely blindly on others to “fix” you — you start to guide yourself.

KQ stands for Kinesthetic Intelligence — the awareness that comes from reconnecting to your body’s own design. It’s what I’m trying to build: a new standard for how people learn to move, heal, and perform.

My goal is to work with everyone, so please do let me know if you’re interested!

💯 Highly Recommended

Therabands — Amazon link
Sadly, I have to replace these every few months as they often break. I like to tie them into loops and chain them together, as you’ll see in my programming. There are longer resistance bands out there (which I haven’t tried), but in general — longer is better.

Toe Spacers ($5 version) — Amazon link
Any toe spacers will do. These help open your toes and restore proper foot-tripod behavior.

Softball (Fascial Release) — Amazon link
You’ll need something for self-massage and fascial release. I prefer a softball over foam rollers because it’s more intense and the round edge reaches spots a roller can’t. Try different sizes — lacrosse ball, yoga ball, or medicine ball — for varied pressure.

Slant Board — GOATA Shop link
These are the same boards used in GOATA programming — simple, durable, and effective.

⚙️ More Premium Setup

Long Slant Boards (Need 2) — Amazon link
I also like this longer, lightweight version — it’s pricier, and you’ll need two. The extra length gives me more space to explore stride and pressure shifts.

Toe Spacers (Premium Option) — Amazon link
A slightly upgraded design — comfort and durability make these worth it if you use them often.

🧩 Optional Tools

Foam Roller — Amazon link
Always a go-to, but between a foam roller and a softball, I usually choose the softball. It’s more precise and intense — beginners may prefer the roller first.

Back & Neck Massage Tool — Amazon link
This can work wonders for the neck and scapula. I use it maybe once every month or two, and it always reveals new tension. You can target these areas with the softball too, but this tool reaches differently.

Resistance Band Bar — Amazon link
I often attach one end of a resistance band to a bar. Any bar works — even a broomstick. Great for rotational loading and full-chain integration work.

In general, I don’t prescribe fixed numbers — the goal is for you to explore and listen to your body. A good starting point is 2 sets of 10 where reps apply, or a 1–2 minute hold for static positions.

But these numbers can go way up or way down depending on what your body needs that day, or how you’re feeling about exploring something. If just trying something new maybe you want to do a couple of sets of ten, and then see how your body reacts over the course of the day. Maybe the following day you realize you were not very good at this but you start adding weight, or higher reps, or new angles. The key is learning to distinguish between good pain (stretch, effort, weakness waking up) and bad pain (sharp, pinching, or nerve-like sensations).

Stay away from bad pain. Dip your toe into areas that feel weak or disconnected, and move on once you’ve explored that space. The more you move and sense, the more your brain will integrate that feedback across your whole body.

I’m a busy person too — so I keep it simple.

If you can, do 10 minutes when you wake up and 10 minutes before bed. If you have more time, sprinkle movement breaks throughout your day — your body loves variety.

I think of my body cycling through phases:

Rest (recover, breathe, adapt)

Activation (wake up dormant areas)

Synchronization (connect hips, ribs, and shoulders)

Release (let tension unwind)

For those young or high performance, you may not want to spend as much time on rest or release (yet!).

Some days I just focus on breath or rest on my side to let my system reset. A few times a week, I’ll get my heart rate up — bike, swim, walk, anything that gets me sweating. It clears my head and resets my nervous system.

If you’re strong, layer in weights or resistance. Over time, you’ll notice all of these movements build on each other.

Two to four days a week, I try to spend one to two hours in the gym working through the exploration of movements and then cardio at the end to get my heart rate up.

I ensure I’m not overfocusing on one part of my body, say my hip – instead I may spend more time trying to exhaust my shoulders, and then I’ll go down to legs, and then back up to hips, and then full body movement.

Many young athletes reach out looking for training programs or fixed exercise plans. I’m not against programming—it just isn’t what we do. I don’t believe there’s a single recipe for success, where you follow a list of exercises for a set number of weeks and get a guaranteed result. That never worked for me. I push variety and volatility.

The people I’ve seen reach high levels of performance usually get there by developing better intuition—a deeper sense of how their body moves and responds. I don’t know what it’s like to be in your body, and you don’t know what it’s like to be in mine. Even medical scans show this variation: sometimes an MRI looks terrible, yet the person feels fine; other times, it looks perfect, but pain persists. There are too many variables for a one-size-fits-all answer.

This kind of work takes time, consistency, and an open mind. I believe in mental models over simple recipes when facing complex problems to solve, and that’s where I want to get you to. You may hit false summits—moments when you think you’ve arrived, only to realize there’s more to explore. That’s part of the process. My role is to help you keep asking, “What’s next?”—to think differently about how to reach your goals and what progress really means.

I try to approach movement with curiosity and patience. I don’t claim to have all the answers, but I believe there’s still a lot we don’t understand about the body—and a lot of potential for helping people move, perform, and feel better. My goal is to help you take ownership of your body and learn to explore it in new ways.